Press Releases

Baby Bling Design Co. ® Debuts

"Metamorphosis" at the ABC Kids Expo in Las Vegas

Las Vegas- September 7, 2007- Lake Forest, California- based Baby Bling Design Co. ® will be debuting the Metamorphosis Jogger System. The idea behind Baby Bling Design Co.'s ® jogger system is "Taking the Ordinary to the Extraordinary". Each of the fabric styles is sure to turn a head or two, by introducing eight different combinations that can be interchanged at any time without having to buy a new complete jogger chassis system. Baby Bling Design Co.'s® competitors only offer solid style fabric models, where Baby Bling Design Co.'s ® designs are fresh and yet stylish. They offer both masculine and feminine styled printed fabrics accented by solid tones. All of the fabrics are interchangeable, by unsnapping the fabrics from the body and basket, unclipping the hood section, unzipping the crotch bar cover, and removing the shoulder strap covers. This process can also be done to wash the fabrics. The joggers are slightly larger in width to accommodate larger children. Each jogger body and hood can be removed and re-installed to face the rear. All joggers have the capability of locking the front wheel in place or allowing the wheel to rotate 360 degrees.

Baby Bling Design Co. ® was an instant success at the ABC Kids Show in Las Vegas in 2005 when they showed a customized Valco Stroller. The style was so well received by all; including two of the designers from ABC's hit show "Extreme Makeover Home Edition" who asked Baby Bling Design Co. ® to design a jogger for one of their episodes. In October 2005, Baby Bling Design Co. ® designed a one of a kind jogger using a Valco Runabout with custom fabrics, chrome wheels, etc. and delivered it to the Novak Family in Youngstown, Ohio. From the beginning, Baby Bling Design Co. had no desire to create their own line of strollers, but in fact only wanted to create some wonderful new creations for a stroller company. Since Mr. Sallus was already, making custom models with the Valco line, Mr. Sallus approached Valco directly who wanted nothing to do with his ideas, and so instead of searching for other takers, Mr. Sallus designed the Baby Bling Design Co. metamorphosis ATS Stroller.

From that time forward, Baby Bling Design Co. ® has caught the attention of PR firms such as Reynolds & Reynolds in Chicago, Illinois, Ameba Marketing in San Diego, and Pure Consulting in Los Angeles. OEM firms such as Dorel Juvenile Group, Mountain Buggy, and Dreamer Designs. Publications such as Kids Today, Baby and Children's Product News, Creative Child Magazine, and Television stations including KTLA Morning News in Los Angeles, WGN Chicago, Access Hollywood- Burbank, Good Day LA -Los Angeles, and the Early Show in -New York. Finally Baby Bling Design Co. was asked to be involved in the motion picture "FLEECE" that filmed in July 2007 in Los Angeles for AFI and starred Melissa Peterman from the hit show REBA and Kristin Datillo from The hit show "The Office", and "Grounded for Life"

Sallus, a 44 year old father of two with an eye for design and perfection, came up with the concept after investigating all the other jogger systems on the market. He saw that there was nothing different with any of the models on the market. They all looked alike. That is when he picked a number of fabrics he thought would be fun and designed his product line. He wanted to see more fathers pushing their children around, and thinks he found the Key.

Each of the Baby Bling Design Co ® joggers have its own CIN (Chassis ID Number) very similar to the VIN number the auto industry uses in vehicles, which is where Mr. Sallus got his start. Each CIN number after registering it with Baby Bling Design Co.'s® will allow Baby Bling Design Co.® to track the owners of the chassis in case they are lost or stolen. It allows the person who finds the stroller to contact Baby Bling Design Co.'s® who in turn can arrange for the stroller to be shipped back to its rightful owner. The CIN number also allows us to update the customer on any new fabric combinations we will be releasing for fabric upgrading or any new accessories that will be available. Baby Bling Design Co. ® will be offering other upgrade packages in the near future for their jogger systems. Our Vision is to bring the jogger industry to the 21st century.

In designing the jogger system, Mr. Sallus sought out the most premium products, and accessories a mother or father would want and would need while out of the house, put it all together and you have Baby Bling Design Co. ®. We are interested in hearing what you would like to see on a jogger system.


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